Heinrich van Laack founded his company in 1881 in Berlin with one thought in his mind: to manufacture the best shirt in the world. His vision has been carried out to this day as van Laack sets the highest standards in quality and bases those standards on its many years of experience in manufacturing high-quality shirts and blouses. The three-hole-button, manufactured using the Trochacea deep-sea snail, was invented by Heinrich van Laack and has been used to this day as the distinguishing feature of a van Laack shirt. Not just focused on production, van Laack focuses on innovation to push those standards set over 130 years ago. An example of this is the creation of “Air Cotton” in 2013 – a cotton that is 30 percent lighter than all conventional delicate cotton fabrics and gives a more unique airiness to the shirt, creating a new experience in comfort.
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